Aliva

Privacy Policy

Our privacy policy

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1. Introduction

Aliva AS (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, store, and share your data when you visit our website, Aliva.no.

We process personal data in accordance with the Norwegian Personal Data Act and the General Data Protection Regulation (EU) 2016/679 (GDPR).

 

2. Contact Information

Aliva AS is the data controller for personal data collected via this website. If you have questions about this policy or your rights, please contact:

Birgitte Graverholt
E-mail: birgitte@aliva.no

Pål Færavaag
E-mail: pal@aliva.no

 

3. What Data We Collect

We may collect and process the following categories of personal data:

  • IP address and browser data
  • Information about your usage patterns and behavior on our site
  • Referral sources and session duration
  • Interaction with embedded scripts and pixels

We do not collect or store special categories of personal data (such as health information) through our website.

 

4. How We Collect Data

We use cookies, tracking pixels, and similar technologies from the following providers:

  • Meta (Facebook Pixel)
  • LinkedIn Insight Tag
  • Google Analytics and Ads
  • HubSpot CRM and marketing tools

These tools help us analyze user behavior, improve user experience, and measure the effectiveness of our marketing.

 

5. Legal Basis for Processing

Our use of tracking technologies is based on your consent, which is obtained through our cookie banner upon first visit to our website, in accordance with the Norwegian implementation of the ePrivacy Directive.

You may withdraw or modify your consent at any time via the cookie settings available on our site.

 

6. Purpose of Processing

The data collected is used to:

  • Improve our website and services
  • Understand how visitors interact with our content
  • Serve tailored marketing based on user behavior
  • Manage contact forms and customer inquiries through HubSpot

 

7. Sharing of Personal Data

Your data may be shared with the third-party services mentioned above, which may store data on servers outside the EU/EEA. These transfers are safeguarded by Standard Contractual Clauses (SCCs) or other legal mechanisms required under GDPR.

We do not sell your data to third parties.

 

8. Data Retention

Personal data is stored only for as long as necessary to fulfill the purpose it was collected for or as required by applicable law.

For analytics purposes, data is typically retained for up to 26 months, unless you withdraw your consent earlier.

 

9. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent at any time
  • Object to processing
  • File a complaint with Datatilsynet (Norwegian Data Protection Authority)

 

10. Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

 

11. Changes to this Policy

We may update this policy from time to time. The latest version will always be available on our website, and significant changes will be communicated clearly.